01
Highest impact
Scope, not area
Whether a quote includes compound wall, landscape, approvals, backup power, water treatment, wardrobes and appliances changes the total far more than a few hundred square feet does.
Investment
The question everyone asks second
Most firms answer with a rate per square foot. It is the least useful number in construction. Here is what actually determines what you will spend — and how to compare any proposal properly, including ours.
Read the driversA rate per square foot is a ratio calculated after scope and specification are fixed. Comparing two builders on rate alone compares their exclusion lists, not their buildings — and the lower rate usually reflects a smaller promise rather than better value.
01The eight cost drivers
01
Highest impact
Whether a quote includes compound wall, landscape, approvals, backup power, water treatment, wardrobes and appliances changes the total far more than a few hundred square feet does.
02
High impact
Soil bearing capacity, rock excavation, slope, water table, road width and access for concrete pumps. All are discovered, not assumed — and all are capable of moving foundation cost significantly.
03
High impact
Long spans, cantilevers, double-height volumes, basements and irregular geometry each add steel, formwork, time and specialist supervision.
04
High impact
The same plan can be executed three ways. The difference between a well-built standard finish and a fully bespoke one is not incremental — it compounds across every surface, junction and fitting.
05
Medium–high impact
Bespoke joinery is usually the single largest interior line. Its cost tracks running metre and complexity, not the floor area of the room it sits in.
06
Medium impact
Air conditioning, home automation, lighting control, water treatment, solar, backup power and lift. Each is optional; together they can approach a fifth of the build.
07
Medium impact
Compressed programmes cost more — overtime, parallel trades, expedited procurement. Extended programmes cost more too, through preliminaries and escalation. There is an efficient duration for every project.
08
Underestimated
The cost nobody quotes. Late approvals stall trades, push procurement into higher prices, and extend the site establishment you are paying for every month.
02What a headline rate quietly excludes
None of the following is an unreasonable exclusion. Each becomes a problem only when one proposal excludes it silently and another includes it — and the two are then compared on a single number.
03How to compare any proposal
Including us. A firm that cannot answer these clearly is telling you something useful.
04Where money lasts
| Spend that lasts | Spend that dates |
|---|---|
| Structure, waterproofing and drainage | Feature walls and applied ornament |
| Orientation, shading and ventilation | Fashionable fixture finishes |
| Window and door systems | Ceiling profiles and cove lighting |
| Electrical and plumbing quality | Trend-led material choices |
| Bespoke joinery and storage | Oversized entertainment rooms |
| Daylight and proportion | Anything a specialist must maintain |
The left column is largely invisible in photographs and almost entirely responsible for how a building performs over twenty years. The right column photographs beautifully and dates first.
05Indicative ranges
Any figure quoted before a site visit and a scope conversation is a guess wearing a decimal point. The estimator exists to make the conversation shorter and more honest — not to replace it.
06Investment questions